Profiling the best of today’s kitchen appliances, ConnectedChefs delivers the latest products, kitchen technology and know-how, with recipes to inspire you to go the distance, videos to entertain and competitions for you to win awesome appliances, dished up daily for cooks who really crave to be a chef. Bon-appetite!
The cooks in the ConnectedChefs newsroom
Claire aka @Connectedclaire is a boomer who is always dreaming of the perfect chocolate cake. It was her ephiphany moment with a Breville mixer in January which encouraged her to reach out to other boomer cooks, especially those who are exhausted trying to fathom 18 functions on new ovens. But it was when women in her tribe starting tweeting with requests for the mixer that she thought: ‘we need a blogsite about kitchen appliances’.
A three dog mother with a husband Connectedmen who has just bought a tractor, she’s addicted to blogging, tweeting, linking and youtubing and in her spare time is hell-bent on telling the world of business how to connect to women.
Clodagh aka @ConnectedChefs or @clodaghhiggins has only recently discovered the kitchen and now enjoys cooking healthy organic meals. Currently she likes to start the day with a beetroot, carrot, apple and celery juice made on the Sunbeam Cafe Series Juice Extractor. Her favourite tweeters for recipes in the kitchen are @bridget_cooks & @oliverrowe and for the best social media plus wine advice – @garyvee ! When Clodagh is not working on Connected Chefs she likes to get outdoors in her 4WD and at home spending time on her artistic passion of mosaics.
Since its launch in September 2000, CONNECTED has developed into the number one news source for the electrical appliance industry offering ‘must read’ email newsletters and a dynamic website.
The Connected news service broadcasts daily to senior executives, retail managers and floor staff, with category specific customised newsletters and news alerts.
What comprises the Connected news service?
CONNECTED broadcasts in ‘real time’ every weekday and its rich content has proven to be a sought out commodity within this dynamic business environment.
Connected: Monday Retail News
This new broadcast presents breaking news, trends, retailer and supplier profiles, people moves and global news covering the breadth of the consumer electronics and appliance retailing sector .
Connected: Tuesday Portable Appliances
This issue contains all information relative to products, promotions, trade launches, people moves and training. It focuses on all relevant information associated with food preparation, personal care, well-being, floorcare, irons, coffee, heating and power tools.
The Products and Promotions subscription based service enables companies to load all their new products and promotions onto www.connectedaustralia.com and then broadcast out to the industry in HTML email format.
Connected: Thursday Digital, Information, Technology
This Thursday broadcast is essential reading for the industry’s digital/IT managers, buyers and floor staff.
The supplement is content rich with news, products, technology, trends and directions within the categories retailed within the digital convergence markets. Our research continually indicates that electrical retailers are hungry for information about new products and need to be continually updated about digital developments.
Connected: Friday Special Editions
The Special Edition is a highly soughtafter issue with a specific focus on product categories. It has a high concentration of text and images and is extremely important tool for buyers, managers and sales staff.
These include government departments, public relations and advertising agencies, retailers, management consultants and agents.
Launched in January 2003, the Connected website www.connectedaustralia.com containing premium news content, new products, special editions calendar, promotions and recruitment.
Who reads Connected?
CONNECTED is now emailed to daily to a fully paid-subscription database daily. Our ability to track the time and frequency of the opening of CONNECTED reveals a three times forwarding rate and an average opening rate of 85 per cent. CONNECTED is the only industry medium which can deliver this level of industry penetration.
Below is a breakdown of the current weekly readership.
Harvey Norman head office and all electrical proprietors
Retravision head and state offices as well as all state members
NARTA Group, management and all members
Betta Retail Services head office and all stores,
Dick Smith head office and stores
The Strathfield Group buying office
Domayne head office and all proprietors,
Big W head office and buyers,
David Jones head office and buyers,
Grace Bros Myer head office and buyers,
Target head office and buyers
Kmart head office and buyers
The Shaver Shop
The Good Guys head office and all stores
The Leading Edge Group head office and all members
Kleenmaid head office
Camera House head office and all members
There are around 300 industry suppliers on our subscription list. Many of these have taken corporate subscriptions and are forwarding CONNECTED to Japan, Korea, Singapore, Hong Kong, United Kingdom, Sweden, Germany, the United States, New Zealand, Israel and South Africa.
These include government departments, public relations and advertising agencies, retailers, management consultants, agents etc.
Our retail readers have identified three major benefits from CONNECTED that are not available from other industry media:
- Immediacy: the news is published in ‘real time’ within minutes from when it occurs
- Convenience: the news is easy to read and to personally store and retrieve
- Portability: the news can be accessed and read anywhere in the world at any time
According to retailers the most popular Connected content is:
- Breaking News
- New Releases
- Who Wants Who
- New Technology
- Global News and Conference Reports
- Digital Information Technology
- Special Editions
Retailers tell us that they read CONNECTED first every morning usually over a cup of coffee. Every retailer forwards it onto at least three other people to read and a substantial number print out the edition which they use for:
a) Weekly sales meetings
b) To pass around the office/store
c) Personal reference