Circulon has fixed the technical glitch that impacted the launch of its very first iPad app last month, ‘Circulon Cooks!’, upping its original offer to deliver a free skillet to the first 3,000 US consumers who download its app.
Now, the first 4,000 US consumers who download the free Circulon app will receive a skillet – for free, including delivery.
Circulon said over 1,000 consumers and bloggers downloaded the iPad app when it first launched on May 26, with many reporting “exceedingly positive” experiences.
“We’re proud to share our expertise in delicious, easy cooking with a fun and intuitively designed application that millions of users of the iPad can access whenever they’d like,” Meyer Corporation VP of marketing Suzanne Murphy said.
“Our new app will help time-strapped cooks at every skill level quickly master cooking techniques, such as stovetop grilling, sauteing, stewing, searing, and roasting that are the basis of many delicious, healthy meals,” she added.
According to Murphy, the number of time-strapped cooks is on the rise as women, who are still primarily responsible for getting dinner on the table, now account for 49.8% of the US workforce. ?To compensate for this, Circulon’s app has been designed as an immediate and complete knowledge reference tool for healthy cooking, and includes recipes, ingredient shopping lists, 2-3 minute cooking demonstration videos, cookware definitions, useful hints and tips as well as special offers and promotions for Circulon cookware and bakeware.
In addition, fresh content of new recipes and videos will be available for uploading throughout the year, ensuring the Circulon Cooks! app updated and topical.