By Zeba Fatima
Network Ten and Shine Australia have confirmed that season five of MasterChef Australia will move from its original home in Sydney, to the Melbourne Showgrounds, starting in early 2013.
Network Ten chief programming officer, David Mott, said moving production of MasterChef Australia to Melbourne would lead to a fresh look for one of the most powerful and beloved brands on Australian television.
“This is an exciting move for MasterChef Australia’s viewers and sponsors. What better way to explore fresh, new cuisines than to head to what is arguably Australia’s food capital,” Mott said.
“The Melbourne Showgrounds offers an exciting opportunity to create a new environment for MasterChef Australia, with a new kitchen, new challenges and new locations in Victoria’s acclaimed food and wine regions.
We figure it is way past time we let our contestants loose in Melbourne. We can’t wait for MasterChef Australia 2013,” Mott added.
Shine Australia chief executive, Mark Fennessy, said the move to Melbourne comes at a time when the program is entering a new era.
“Since 2009, MasterChef Australia has enjoyed a wonderfully successful run in NSW. Filming in Melbourne represents an exciting new chapter for the world’s most popular cooking show.”
